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         Although Revenue Management (RM) practice has existed since time immemorial, it was only from the late 1980s to the early 2000s that its theory and practice began to be more studied and organized in academic terms. Consequently, it was only in the mid-2000s that the very first technical books on the subject began to be published and it was only very recently that we began to see a second wave of books on the subject.

         Furthermore, due to the lack of clarity and organization on the subject, especially before the publication of the second wave of these books, it become difficult for academies or schools around the world to take a more in-depth approach to the RM teaching process, creating, therefore, an equivocated notion that such a process is quite simple and easy to implement.

         In other words, although such an initial approach has been fundamental to convey the general basic notion of what RM process is to the general public (professionals from industries with RM-type business conditions, other professionals, students of management and economic sciences, consultants, and so on), unfortunately it failed to transmit to this same audience how RM is implemented, as well as how complex this process can be.

         In this sense, the Revenue Management Technical Academy (RMTA) felt that it was necessary to move to the next level, that is, to move from the level of the final year of High School or Vocational School (RM Beginner's Level) to a level equivalent to a Bachelor's degree (RM Intermediate's Level) or even in some subjects to a level equivalent to a Master's Degree (RM Advanced Level).


    Therefore, the level of difficulty of each module in this academy will corresponds to:
     
        • Intermediate 1st level »»» Bachelor 1st year
        • Intermediate 2nd level »»» Bachelor 2nd year
        • Intermediate 3rd level »»» Bachelor 3rd year
        • Advanced 1st level »»» Master 1st year
        • Advanced 2nd level »»» Master 2nd year
     
    Each course will be marked with the respective level of difficulty according to the grid mentioned above.

    RMTA Courses:

     

    RM Beginners Level:

    - Single Module (15h)

    A) The Very Basics of Revenue Management (Beginner 2nd level »»» Vocational School 2nd year)

    - Single Module (50h)

    B) Revenue Management for Beginners (Beginner 3rd level »»» Vocational School 3rd year)



    RM Intermediate Level:

    (RM with independent demand)

     - Multiple Module (9 x 50h)

    A) RM Introduction & System Flowchart (Intermediate 1st level »»» Bachelor 1st year)

     

     

    B) RM Economics/Marketing (Individual & Aggregate Models of Demand) (Intermediate 3rd level »»» Bachelor 3rd year)

     

     

    C) RM Economics/Operations Management (RM Operations Management Principals within Economic Market Structures) (Intermediate 3rd level »»» Bachelor 3rd year)

     

     

    D) RM Marketing/Sales (Segmentation, Product Design, Differentiation Tactics & Variable Price) (Intermediate 2nd level »»» Bachelor 2nd year)

     

     

    E) RM Probability & Statistics A (Introduction, Estimation & Forecasting Methods) (Intermediate 3rd level »»» Bachelor 3rd year)

     

     

    F) RM Probability & Statistics B (Data Incompleteness, Unconstraining & Statistics Errors) (Intermediate 3rd level »»» Bachelor 3rd year)

     

     

    G) RM Quantity-Based Optimizations (Overview, Single, Network & Overbooking Models) (Advanced 1st level »»» Master 1st year)

     

     

    H) RM Price-Based Optimizations (Overview, Price-Posted & Price-Discovery Mechanisms) (Advanced 1st level »»» Master 1st year)

     

     

    I) RM Implementation & The Socio-Technical System (Interfaces, Distribution, Revenue Assessments, Reputation Index, and the RM Socio-Technical System) (Intermediate 2nd level »»» Bachelor 2nd year)

     

    RM Advance level:

    (RM with dependent Demand)

     - Multiple Module (2 x 50h)

    A) RM Quantity-Based Optimizations (Overview, Single, Network & Overbooking Models) (Advanced 2nd level »»» Master 2nd year)

     

     

    B) RM Price-Based Optimizations (Overview, Price-Posted & Price-Discovery Mechanisms) (Advanced 2nd level »»» Master 2nd year)






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